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Reporting and Measuring Performance

Reporting & Performance Measurement Services: Understand Metrics and Optimize Campaigns Effectively

Nikao Ai Solution: Reporting & Measuring Performance

Native Rank powered by NIKAO AI offers your business various ways to measure success and performance through comprehensive data, analytics, customer views, customer engagement, new website visitors, website traffic, customer opportunities, conversion and event data, monthly reports, and a real-time dashboard accessible anytime.

BASELINE DATA

During the proposal process, and included in the proposal deck, Native Rank establishes baselines for several key data points that are easy to measure against using your website analytics and search console data. These data points include:

  • Average Monthly Customer Views in Search (Impressions)
  • Average Monthly Organic Traffic to your Website
  • Estimated Value of your Organic Traffic to your website.
  • Total Keywords that your website is relevant for
  • Keywords position and pages.
  • Total amount of Keywords sending traffic to your website.
  • Total amount of keywords not sending traffic to your website.
  • Branded Keywords vs Non-branded Keywords with traffic.
  • Branded Keywords vs Informational Keywords vs Transactional Keywords with traffic.
  • Breakdown of Keywords Driving Traffic by Type (Branded, Informational, Transactional) and Percentage of Traffic Generated by Each Type
  • Conversion and Event Data

MONTHLY SUMMARY REPORTS & REAL-TIME DASHBOARD REPORTING

NIKAO AI's real-time reporting dashboard and monthly summary reports ensure our clients always have access to their data and performance metrics.

PRIMARY REPORTING DATA SOURCES & METRICS

  • Google Analytics
  • Google Analytics 4
  • Google Search Console
  • Bing (Yahoo) Search Console
  • Google Business Profile Data
  • Impression & Click Data Value

GOOGLE ANALYTICS 4 (GA4) UNDERSTANDING HOW GA 4 REPORTS TRAFFIC SOURCES

Google Analytics 4 (GA4), the most trusted website analytics product powered by Google, provides crucial insights into traffic source reporting. This metric identifies where users are coming from when they enter your website, categorizing traffic into several main types: Direct Traffic, Organic Search Traffic, Referral Traffic, Paid Traffic, Social Traffic, and Unassigned or Other.

REAL-TIME DASHBOARD: DASHBOARD OVERVIEW

UNDERSTANDING YOUR DASHBOARD OVERVIEW & HOW TO MEASURE SUCCESS

The dashboard overview is the first thing you will see when you log into your dashboard. This section provides a summary report of your performance, broken down into three key sections:

Customer Views in Search (Impressions)

Just as in traditional media, where views matter because customers are seeing your name and brand, visibility in search results is crucial. To gain consideration from interested customers, your business first needs to be seen. This section displays pre-website data from Google Search Console and Bing Search Console, detailing how potential customers are encountering your business in search results for your services, products, applications, inventory, location, and target markets. The key reporting metrics in this section include:

  • Total Customer Views in Search
  • Google Customers Views in Search Results
  • Pages being seen in Google Search Results
  • Bing Customer Views in Search
  • Pages Being seen in Bing Search Results
  • Google Business Listing Customer Views in Search Results
  • Estimated Value if you were going to buy Interested Customer Views in Paid Search

CUSTOMER INTEREST & ENGAGEMENT

Now that we have gotten the interested customers attention and interest by being seen in search results for your services, products, applications, etc. This section details on how interested customers are enraging with your business in search results for your services, products, applications, location and target markets, etc... These are the key reporting metrics listed in this section.

  • Google Organic Clicks to your Website
  • Google Organic Clicks by Page/Search Result
  • Bing Organic Clicks to your Website
  • Bing Organic Clicks by Page/Search Result
  • Google Business Profile Listing Clicks to Website
  • Google Business Profile Listing Clicks to Call
  • Google Business Profile Listing Clicks for Driving Directions
  • Estimated Traffic Cost if you were going to buy Interested Customer Clicks to Your Website via Paid Search.

WEBSITE INTERACTION & ENGAGEMENT

Once we have attracted interested customers to your website, this section details how new and returning customers are interacting and engaging with your site. This is crucial as your website serves as the primary sales assistant, guiding ready-to-buy customers through viewing your inventory, filling out an online lead form, calling you directly, or deciding to visit your store. These actions indicate they are at the bottom of the sales funnel and ready to purchase your products and services. Here are the key reporting metrics in this section:

  • New Visitors to your Website (New Users)
  • Total Visitors to your Website (Total Users)
  • Total Sessions to your website by New and Returning Visitors
  • Traffic Sources (Where your website visitors are coming from)
  • Website Visitors by Device (Mobile, Desktop, Tablet)
  • Engaged Session (Users Interested in what your business offers)
  • Engagement Rate (% of Users engaging in an event or a conversion) Business Opportunity
  • Website Landing Page Traffic Data (this is the page the gain entry to your website)
  • Conversion & Event Data (Leads, Click-to-Call, Driving Directions, Appointments and other Key conversion metrics)

Why Choose Native Rank for Baselining Data, Reporting, and Measuring Performance?

Native Rank, powered by NIKAO AI, offers an all-encompassing solution to baseline your data, track performance, and drive business growth through actionable insights. Here's why Native Rank is the right choice for your business when it comes to reporting, measuring performance and driving performance:

1. Comprehensive Baselining Data for Measurable Success

Before any strategy is implemented, Native Rank establishes clear, quantifiable baselines during the proposal process. These baseline metrics include key performance indicators like average monthly organic traffic, customer views, and keyword relevance, providing a strong foundation to measure future growth. By establishing these benchmarks, Native Rank ensures you have a reliable framework for assessing the effectiveness of your digital initiatives.

2. Real-Time Performance Tracking for Agility

Native Rank's Real-Time Analytics Dashboard gives you immediate access to performance data. Whether it's customer engagement, website traffic, or conversion data, you can monitor your progress in real-time. This instant feedback gives you the confidence in your digital initiatives and allows Native Rank to make timely adjustments to your strategies, ensuring your business stay agile and responsive to market demands, while always being informed about how your business is performing across digital channels.

3. Actionable Monthly Reporting for Data-Driven Decisions

With Native Rank's monthly reports, you gain a comprehensive view of your digital landscape. These reports complement the real-time dashboard by providing a detailed analysis of trends, customer engagement, traffic sources, and conversion events. This holistic approach helps you to understand your entire digital environment, solutions and strategies with confidence, knowing that every decision is backed by data.

4. Advanced Metrics from Industry-Leading Sources

Native Rank integrates data from leading platforms like Google Analytics 4, Google Search Console, and Bing Search Console to provide the most relevant and accurate insights. You can track everything from organic search performance to local listing data, ensuring that every touchpoint of your digital presence is measured and optimized. Native Rank ensures you have a complete, detailed view of your digital ecosystem.

5. Measuring Customer Engagement & Conversion

Driving performance goes beyond traffic it's about understanding how customers engage with your website and digital assets. Native Rank offers deep insights into customer behaviors, from search impressions and clicks to website interactions like form submissions, calls, or driving directions. By tracking these engagements, you can clearly identify where customers are in the sales funnel and take actions to improve conversion rates.

6. Data That Drives Performance

Native Rank's data is not just for reporting it's designed to drive performance. From optimizing SEO and enhancing paid ads to improving customer engagement on your website, the insights you gain are actionable and designed to help Native Rank make strategic decisions that directly impact your business's success.

By choosing Native Rank, powered by NIKAO AI, you're not just getting a set of data you're gaining a powerful, real-time system that provides transparency, actionable insights, and performance-driving solutions to grow your business.

Other Reporting & Analytics

Revolutionizing Digital Success: Native Rank’s Mission to Deliver Real Results

At Native Rank, we are dedicated to transforming the digital landscape for businesses of all sizes and industries. Since 2010, we have committed ourselves to solving a critical problem: empowering businesses with authentic, effective digital solutions rather than the empty promises and overpriced services that have plagued the industry. Our mission is clear, to be a best-in-class digital company, by delivering a seamless blend of advanced AI technology, strategic insights, and tailored solutions designed to connect businesses with real, interested customers.

Join us in redefining what’s possible for your business, because the future of your success starts with Native Rank.

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