To support a digital marketing strategy, there needs to be a highly involved process to build the content and media to hit multiple targets.
When it comes to digital marketing, content is king. From search engines to social media, users and technology companies alike respond to strong media that engages and satisfies user intent.
For this reason, it's essential to plan your content around a digital marketing strategy. The strategy should define what it is, and the material should describe it in the best way possible.