Search Engine Optimization (SEO) Solution
Search engine optimization (SEO) is easily one of the most important practices when it comes to digital marketing. Understanding this, we have focused heavily on providing a full scope search engine optimization solution within our digital marketing platform. No matter the size of your business or industry you operate in, having an SEO strategy is a must. The majority of consumers search for products and services on search engines like Google, Bing, and Yahoo to get information before purchasing. If your business does not show up within search results, you will not receive website traffic or business from these potential customers. Our SEO solution delivers the required exposure necessary to compete within search engines and gain business from those searching for products and services you offer.
SEO consists of the optimization of your website so that search engines can easily understand what your business does, and therefore deliver your website within search results. In order to accomplish this, we first do a thorough analysis of your business to determine what services and products you offer. Then, we complete an in-depth SEO analysis of your website to determine any current short falls that are hindering your ability to gain organic search traffic from those searching for products and services you provide in your area. Next, we develop and implement an SEO strategy that provides the optimization of your website for everything you offer, allowing search engines to properly crawl and index your content so that it can be delivered within search results for all relevant searches. This process lays the foundation of your digital landscape so that your website can convey your “digital story” completely. This enables the improvement of your websites exposure within search engines for your entire scope of business, and the opportunity to receive highly qualified traffic that is likely to convert in to new business.
SEO Management & Reporting
Not only is it important to implement an SEO strategy, but continually monitoring and optimizing your SEO efforts are just as important. Our SEO solution provides unmatched analysis and reporting within our digital marketing platform and intelligence engine that is real-time and 100% transparent. All performance data is accurate and convenient, as we pull in your own Google Analytics and Google Search Console metrics within one single dashboard. We summarize the most important, actionable data so that it is easy to understand, but also allow you to dig deeper if you’d like. We are heavily focused on not only driving a larger amount of organic search traffic to your website, but converting that traffic into actual new business. Because of this, our SEO reporting provides score cards for both your overall organic traffic and conversion performance. Based on all of this data, we are able to take action by further optimizing or tweaking the SEO strategy if we see any area underperforming. Our digital marketing platform and intelligence engine not only provides us a competitive advantage when it comes to a SEO solution, but gives you an upper hand against your competitors as well.