Paid Search Audit

Native Rank’s paid search audit will analyze your paid search campaigns for performance, AdWords best practices, and many other key areas to determine if your paid search is fully optimized and you are not wasting your paid spend on underperforming keywords and campaigns.

PPC & Paid Search Advertising Audit & Analysis

Why should you run a Paid Search Advertising Audit?

  1. Do you feel your search campaigns are underperforming?
  2. Are you having a problem with getting an ROI?
  3. You want to increase your lead and phone call volume?
  4. You are looking to better target your paid search campaigns?
  5. You are looking to be competitive in your industry and markets?

Native Rank’s paid search audit will analyze your paid search campaigns for performance, AdWords best practices, and many other key areas to determine if your paid search advertising is fully optimized and you are not wasting your paid spend on underperforming keywords and campaigns.

Wasted Spend
Running paid search campaigns can be difficult and there many actions and areas that could end up costing you hundreds or even thousands in wasted dollars.
Missed Opportunities
More times than not, key things can be missed and new opportunities can make the difference between successful campaigns and unsuccessful campaigns.
Quality Score
Higher quality scores have a major impact on your ROI, improving your quality score can lead to improved rankings and lower your costs.
Click-Through-Rate (CTR)
CTR is the ratio of users who click on your paid search ads, having a low or underperforming CTR means your paid search campaigns are under-optimized and not targeted correctly, which can lead to lost conversions to your competition.
Account Health
Having poor account health can raise your costs and lead to a low-quality score and underperforming campaigns.
Ad Copy
Poor ad copy can be the difference between someone clicking on your ad or clicking on your competitor’s ad.
Ad Position
Can be the difference between generating an ROI or wasting ad spend.
Ad Placements
Can be the difference between you generating an ROI or wasting ad spend. Short-Tail Keywords – Generally having a larger cost associated with them, it is important that you have strategic ad copy, ad placements, and targeting in place so you do not end up wasting ad spend, which directly affects your ROI.
Long-Tail Keywords
Generally cost a little less than short-tail keywords, but it is important to make sure the search volume is there to produce an ROI and drive leads and phone calls.
Impression Share
The percentage of impressions you’ve received in relation to total impressions available. Low impression share usually means your budget is not large enough to be competitive and your competition is getting more visibility to convert clicks into customers.
Targeting
Can be the difference between successful paid search campaigns with a great ROI or unsuccessful search campaigns with no ROI.
Targeting
Can be the difference between successful paid search campaigns with a great ROI or unsuccessful search campaigns with no ROI.
Mobile vs. Desktop
Understanding what devices people use to search for your services or products can be key factors on your paid search strategy and ROI.
Conversions
Are the most import thing when it comes to an effective ROI. Focusing on your conversions will create more success for your paid search campaigns.
Return on Investment (ROI)
Understanding your true ROI can effectively help with determining how much should be allocated to a paid search budget.

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Talk to one of our professional sales executives. We’ll take a close look at your business, analyze the competitive landscape, and customize a solution to drive qualified leads to your website.

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