Paid Search Advertising Management Services & Solutions
Paid search advertising or pay-per-click (PPC) advertising is like raising your hand when someone has a question. This is your opportunity to stand out, to answer their query in an instant. There is no better time to market and be in front of someone than the exact moment they are looking for what you provide. The most qualified lead or phone call from a potential customer is one that is searching for a product or service you offer. Paid search advertising is one of the best forms of advertising, providing instant exposure that generates leads, phone calls, appointments, sales, and customers. With PPC advertising, you only pay when a searcher shows interest or intent by clicking your ad.
Benefits of Paid Search Advertising (PPC)
Reach the right people at the right time, as your business gets found by people in search engines precisely when they’re searching for your products and services.
Attract more customers, whether you’re looking to bring in new website visitors, grow online sales, generate leads, receive phone calls, or to drive customers into your store.
You only pay when someone clicks to visit your website, landing page, or calls your business.
Your ads can be targeted to searchers by keywords, products, services, or location.
Your ads will be shown to desktop, mobile and tablet users.
Native Rank’s Paid Search Advertising Solution
Native Rank takes pride in working with our clients to find a winning formula that meets their goals, needs, and produces transparent, measurable results. Native Rank is very client and conversion focused, ensuring that we deliver an ROI for our clients. Based on your business goals, needs and opportunities, Native Rank will customize a paid search solution and strategy to meet your goals and make you competitive within search engines.
Paid Search Advertising Distribution Channels
Based on the client’s goals, needs and budget, Native Rank will work with our clients to determine the best paid search channels and types of paid search advertising to be most effective in generating results and ROI for our clients.
Paid Search Advertising Targeting Capabilities
Based on the client’s paid search strategy, Native Rank has multiple options in targeting to ensure our client’s needs are met through the most effective placements and return on their paid search ads.
- Keyword Targeting
- Device Targeting (mobile & desktop)
- Language Targeting
- Audience Targeting
- Topic/Contextual Targeting
- Time & Day Targeting
- Place & Interest Targeting
- Demographic Targeting
- Location Targeting
- By Radius
- By Area
- By Zip Code
- By City
- By State
- By Region
- By Country
Native Rank’s Paid Search Advertising Strategy
Native Rank creates a customized paid search strategy for every one of our clients, based on their goals, needs, data, industry, markets, services, products, location, and opportunities. Native Rank looks at several factors when formulating and customizing a strategy. A client’s strategy can be focused locally, nationally, or a combination of both, depending on what will drive the most qualified leads to the client.
Paid Search Advertising Management & Optimization
From your initial paid search strategy, Native Rank’s search marketing experts will create, setup, manage, and optimize your paid search campaigns to reflect your paid search strategy. From there, Native Rank’s paid search advertising experts will continually optimize, update, and make changes to your paid search campaigns to get optimal performance and results.
Paid Search Advertising Support
Native Rank’s digital team and search marketing experts are always available by phone or email for any questions, changes, updates, or support. Native Rank provides every one of our clients with real-time reporting and access to their performance and results through our reporting platform and Intelligence engine, which can be accessed at any time. Native Rank’s digital team will also provide monthly updates and summary reports via email.
Paid Search Advertising Reporting
Native Rank’s real-time reporting platform and intelligence engine allows our paid search clients to always have access to their performance and results. Native Rank’s reporting platform and intelligence engine is one of kind and gives our client’s measurable data and insights like you have never seen before. Native Rank’s reporting platform brings in data from Google AdWords, Bing Ad Center, and Yahoo Ad Center. This allows you to have the visibility into your paid search campaigns with 100% transparency.
Paid Search Overview
- Impression Share
- Click-Through-Rate (CTR)
- Conversion Rate
- Total Spend
- Cost-Per-Click (CPC)
Paid Search Opportunities
- Lost Impressions
- Est. Impressions
- Lost Clicks
- Est. Clicks
- Lost Conversions
- Est. Conversions
- Additional Spend
- Recommended Spend
- Conversion by Type
- Conversion by Date
- Conversion by lead
- Conversion by call
- Total Calls
- Received Calls
- Missed Calls
- Avg. Call Duration
- Top Ads
- Top Keywords
- Cost-per-click (CPC)
- Click-through-rate (CTR)
- Operating Systems
Bing & Yahoo Paid Search Partner
Native Rank’s Paid Search Advertising Experts
Native Rank’s paid search advertising experts are solely focused on spending budgets based on conversions. This rare breed of highly talented and experienced Google AdWords and Google Analytics certified professionals have earned the highest honor from Google as one of their very few Google Channel Partners. Native Rank’s paid search advertising experts also have individual certifications from Bing and Yahoo, along with Native Rank having certified partnerships with both.