Product Listing Ads
Product Listing Ads (PLAs)
Are you a retailer? Native Rank can create shopping campaigns to promote your online and local inventory and boost traffic to your website or local store to generate more qualified leads. Native Rank will create ads on Google Shopping and around the web so potential customers can see what you’re selling. These placements are defined as shopping ads, because they’re more than a text ad. Shopping ads display a photo of your product, in addition to product title, price, store name, and more. These ads give users a clear description of the product you’re selling before they click the ad, which provides you a more qualified lead.
What are Product Listing Ads?
Product Listing Ads (PLAs) are search ads that include richer product information, such as product image, price, and merchant name. Product Listing Ads are displayed in search results whenever someone is searching for a relevant product that is in your product feed. Your product and store name will show up in Google Shopping. PLAs are a paid advertising service.
How do shopping campaigns and ads work?
Shopping ads use your existing Merchant Center product data, instead of keywords, to decide how and where to show your ads. The product data that is submitted through Merchant Center contains details about the products you sell. Google uses these product details to match a user’s search to your ads, making sure to show the most relevant products.
Where do Product Listing Ads appear?
- Google Shopping
- Google Search
- Google Search Partners
What are the benefits of Product Listing Ads?
- Target customers searching for your products
- Increased traffic to your website
- Higher quality of leads
- Higher click-through rates
- Broader & Increased Exposure
Product Listing Ads Targeting:
- Product groups and types
Google Premier Partner
Native Rank is a Google Premier Partner, Google Channel Partner, and Google Strategic Partner, and the recipient of 2015 and 2016 Google Partner All Stars award.
Native Rank’s PPC/SEM/CPM team is solely focused on conversions, not spending. This rare breed of highly talented and experienced Google Certified AdWords and Analytics professionals have earned the highest honor from Google as one of their very few Google Premier Partners. Native Rank also has certified partnerships with Microsoft, Bing, Yahoo, Facebook and LinkedIn. Native Rank’s PPC/SEM/CPM team also hold certifications from Bing, Yahoo, Facebook, Instagram, LinkedIn and YouTube. Our paid advertising team is based in Denver, Colorado at Native Rank’s headquarters.