Website Design

Your website is often the first interaction consumers have with your business online. Your website needs to reflect everything your business offers, and most importantly, needs to convert website visitors into customers. Our website design solution will do exactly that!

Website Design & Development Services

When it comes to website design and development, there are many important aspects outside of its appearance. Your business website is your digital foundation and it needs to be able to accomplish many different things.

First, consumer interaction and user experience; being able to convert website traffic into customers. Second, designing and developing a website with an optimal foundation and good site structure; communicating what your business offers to search engines (SEO friendly) to improve your visibility and exposure for those searching for your products and services online. Third, optimization of your website to be competitive in search engines; delivers improved organic search result positioning to attract qualified potential customers searching for products and services you provide.

Simply having a website will not ensure online success, as these aspects play a crucial role. Having a website that is designed and developed with these three things implemented will not only get you a great looking website, but one that delivers performance and makes your business competitive on all levels.

Important Factors of Your Website

Website Structure:
Build Digital Relevance

Website structure

Your website is your business’ digital foundation. The way your website is built and structured can negatively or positively affect your website’s ability to effectively communicate what you provide to search engines. If search engines are unable to fully understand what your business provides in terms of products and services via your website, your visibility and exposure to potential customers will be severely decreased.

The following aspects of your website affect your level of relevancy within search engines:

  • Site Structure
  • Sitemap
  • Website Header
  • Website Footer
  • Navigation Structure
  • Service Pages Broken Out
  • Product Pages Broken Out
  • Category Pages Broken Out
  • Location Pages Broken Out
  • Service Area Pages Broken Out
  • Local Schema
  • Site & Page Speed Performance
  • Google Analytics Integration
  • Google Search Console Integration
  • 3rd Party Plugins & Integration

Website Strategy & Optimization:
Acquiring Potential Customers

Website acquisition

Strategy and optimization is the most important part of your digital foundation. Having a website that is fully optimized for your services, products, locations, and service areas allow your website to be relevant and competitive in the search engines. In doing so, your business will gain the visibility necessary to be in front of millions of people who are searching for like services or products that you offer and the chance to win new and potential customers over your competition.

The following aspects of your website affect your level of exposure and ability to acquire new customers:

  • Website Strategy
  • Consumer Strategy
  • SEO Strategy
  • Service Pages Optimized
  • Product Pages Optimized
  • Category Pages Optimized
  • Location Page or Pages Optimized
  • Service Area Pages Optimized
  • Unique Content for every page
  • Content Optimization by Page
  • Keyword Correlation by Page
  • Keyword Optimization by Page
  • Title Tag Optimization by Page
  • H1 Tag Optimization by Page
  • Meta Description Optimization by Page
  • Site Page Indexing
  • Website Performance
  • Organic Search Performance

Consumer Facing:
Converting Customers

Website conversions

Your website is often the first experience a consumer has with your business online, and that first impression needs to be a lasting one. It should reflect everything you want a potential customer to know and remember about your business. Most importantly, your website needs to convert traffic into customers.

The following aspects of your website are necessary to ensure you convert traffic into customers:

  • Good Layout
  • Good Color Scheme
  • Consistency
  • Appealing
  • Strong & Clear Message
  • Easy Navigation
  • Call-to-Actions
  • Actionable
  • Unique Content
  • Good Functionality & Usability
  • Mobile Friendly & Responsive
  • Social Media Links

Benefits of having a fully optimized website:


  • Information & Messaging

    • Open for Business 24/7
    • Online Brochure
    • Online Media Kit
    • Your Digital Story
    • Convey Your Message
    • Access to Information
    • Educate Potential Customers
    • Easy Access for Potential Customers
    • Creates a Better Customer Relationship
    • Customer Service
  • Sales & Visibility

    • Your Best Sales Person
    • Your website is a Sales Tool
    • Promote Your Products and Services
    • Generate Phone Calls & Leads
    • Tell Potential Customers where you are
    • Drive Customers into your locations
    • Attract New Customers
    • Creates a Web Presence
    • Increased Visibility
    • Marketing & Advertising
    • Increased Opportunities
    • Cost Effective
    • Increases Your Bottom line
    • Improved Productivity
    • It’s a Hiring Tool
  • Credibility & Reputation

    • Business Identity
    • Business Credibility
    • Business Reputation
    • Business Value
    • Brand Awareness
    • Professionalism
    • Search Engine Credibility
    • Search Engine Reputation
  • Competition & Customers

    • Compete online
    • Customers are finding your competition
    • Distinction from your competition
    • Differentiation from your competition
    • Be competitive & win new customers
    • New customers are already out there
    • Customers find your service & product offerings
    • Consumers are searching for your products & services

Solutions

Native Rank’s Website Design & Development Solutions

Native Rank designs and develops websites to perform on all levels. When we design and develop a website for your business, you get more than just a website, you get a digital solution. Your website will look great, convey your product and service offerings, be optimized for search engines, build digital relevancy and credibility, and drive new and potential customers to your website.

Business Solutions

Platform

Native Rank’s Website Design & Development Capabilities

Native Rank primarily builds custom and custom themed WordPress websites; however, we do have the capabilities to build in a variety of different languages and formats. For e-commerce websites, we interface with all major shopping cart platforms, including Shopify, WooCommerce, and Magento.

Talk To Us

Web Team

Native Rank’s Website Design & Development Team

All website design and development is executed at our headquarters in Denver, Colorado to ensure strategy, design, development, and optimization is implemented correctly. Native Rank’s design and development team is a highly talented and skilled group of website designers and developers that are all passionate about designing and developing great looking websites that are structured properly and built to perform.

Get In Touch

Get Your Free Digital Audit

Not sure which Native Rank solution is best for your business?

Talk to one of our professional sales executives. We’ll take a close look at your business, analyze the competitive landscape, and customize a solution to drive qualified leads to your website.

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